Table of Contents
8 main types of Keywords in SEO
Here we discuss about the main types of Keywords in SEO.
1. Short-tail keywords
2. Long-tail keywords
3. LSI Keywords
4. Navigational Keywords
5. Branded Keywords
6. Transactional Keywords
7. Product/service Keywords
8. Informational Keywords
1. Short-tail Keywords :
These Keywords contain one or two-word phrases. These are also known as the “head” or “generic” keywords. They are very broad and generic, attracting a large search volume.
2. Long-tail Keywords :
These keywords are longer and more specific phrases, typically containing three or more words. They have a lower search volume but are more targeted and less competitive.
3. LSI Keywords :
The full form of the LSI is (Latent Semantic Indexing) that search engines use to understand the content’s topic and relevance. Example: If your main keyword is “apple,” LSI keywords could include “fruit,” “iPhone,” “MacBook,” etc.
4. Navigational Keywords :
These keywords are used when user trying to find the specific website or web-page. They are often associated with a brand or website name. For Example: “Facebook login”, “Amazon contact.”
5. Branded Keywords :
The keywords that includes the brand name or company. Branded keywords are associated with a particular brand’s products or services. Example: “Nike Shoes,” “Apple I phone.”
6. Transactional Keywords :
Transactional keywords show a clear intent by users to make a purchase or perform a specific action. They are often used in e-commerce or when users are ready to convert. Example: “buy iPhone X,” “discounted flights to Canada.”
7. Product/Service Keywords :
These keywords are related to specific product or services offered by a business. These keywords are more targeted and indicate the strong users intent. Example: ” Healthy Diet,” “Trucking service.”
8. Informational Keywords :
These keywords use when user want any type of info and answers of their questions. Example: “Meanings of name,” “How many types of atoms.”